Changing SEO Strategy: Do You Need an Update After Google Panda?

Changing SEO Strategy: Do You Need an Update After Google Panda?

Aug 10

Google Panda has drawn a significant amount of attention and forced many to change their SEO strategy. The update is in line with Google’s previously hinted sentiments towards improving the overall quality of search results pages. Is your website in danger of falling from its precarious rank perch? A lot depends on what your site contains. If you are concerned about the Google Panda update, then the best thing you can do is to learn more about it. Understanding what has changed and how it will apply to your web pages will arm you with the ability to make changes and hold on to your ranking or improve it.

Show Panda That You Know What You’re Talking About!

Google’s focus has remained on quality. If you really want your site to do amazing things, show web crawlers (and your human visitors) that you are a true authority on your subject, industry or topic. Add fresh content regularly, and make sure it is relevant and adds quality to the reader’s experience. This will please your human visitors and it will allow you to naturally add original content that Google will love, too. It’s a win-win situation for your site. You get better ranking and your readers are more likely to return or share your URL because they view it as a trusted, reliable resource.

Clean Up All Duplicate Content on Your Site

Duplicate content is a big no no. Although this is not a new truth, it is even more important after the Google Panda update. Websites that contain duplicate content are severely impacted when indexed by Google. If you really want your website to shine, make sure every page contains original text. Avoid pulling content from other sources. It is suspected that Google hopes to negatively impact low quality content farms. Some internet users and site owners refer to the update’s unofficial name, “farmer.” It appears that Google hopes to weed out sites with duplicate content so that original pages carry more weight.

Get Your Website Involved with Social Media

Social media marketing can do wonders for your website. After the Google Panda update, this SEO strategy has become even more valuable. If you don’t already, add icons that link to your company or brand’s social networking profiles. Networks like Twitter and Facebook are a great way to get your URL passed around. You can easily connect with potential and existing customers and share updates and information through updates. Google Panda will also review how often your website is shared on major social networks. This will impact your search result page rank.

Track Your Post-Panda Website Progress

Google’s Panda update has forced many changes when it comes to SEO strategy and practices. This is overall a good thing because it stresses the importance of quality over anything else. If you are in the process of adapting your website to accommodate these changes, remember to closely track your site’s traffic and results page rank. A good analytics service can help you keep track of how your website is doing post-Panda.