What SEO Article Marketing Really Is

What SEO Article Marketing Really Is

Aug 23

What exactly is SEO article marketing?  Simply put, SEO article marketing refers to a method of traffic generation for businesses and niche websites to generate targeted traffic and backlinks. SEO stands for search engine optimization – which means SEO articles are meant to be ranked high for specific keywords.

This means that using certain keywords around your business or site, like “dog training” or “website creation”, you can write articles and publish them to various websites and ezines.  Then, if you do SEO article marketing properly, your articles will rank well and be found by customers or prospects who type in those search terms.  They will find your articles, and, if they are written well, click on the links to your website within the article.

SEO article marketing is entirely free if you write the articles yourself, and costs minimal amounts to hire an article writer.  For this reason, using article marketing is a great way to get traffic for your business and websites at a very low cost, or even free.

The downside of SEO article writing is that it requires more time to write the articles if you do it yourself, and takes very thorough keyword research to get articles to rank high in search engines. The process can take a lot of time if you do it this way, or can rack up high budget costs if you outsource the work.

However, article marketing can be a very effective strategy as articles contain more depth than small ads.  In an article, you can provide a valuable piece of information that will draw people to your website more effectively than an ad can, and create more trust within the reader.

SEO article marketing can also build backlinks to your website, which helps it rank higher in search engines.  This means that google goes out and calculates how many websites link to yours when you send out articles with specific keywords in them.  If it finds high quality articles from well-ranking article sites, your website will rank much better.

Ultimately, writing articles should be part of any effective business strategy.  You can attract targeted customers at very low cost using ezines and article sites.  You can offer information and build trust in your customers before they even come to your site.  This will help presell them on your offers and if done properly, can translate to increased sales.

To get started with SEO article writing, one should decide on a strategy.  Either write the articles yourself or find a good article writing service to do it.  Then, decide on what keywords you will use for your articles and how they relate to your website.  Make sure your writer is of good quality, as content is important to getting articles to rank well for SEO purposes as well.

Once your articles are written, you need only submit them to various article sites to see benefits within a short matter of time. This is what SEO article marketing is.